In the highly sophisticated and culturally rich landscape of France, a global brand cannot simply rely on its international reputation to succeed. It must adapt, integrate, and resonate with local sensibilities. For Coca-Cola, a name synonymous with global pop culture, its sales strategy in France is a testament to this principle. It’s a carefully orchestrated […]
O Marco Legal das Startups (Lei Complementar n. 182/2021) é a comprovação de que as startups e os empreendedores estão no foco da economia brasileira, tendo sido resultado de um processo coletivo envolvendo diversos atores do ecossistema de empreendedorismo e inovação. A redação do marco trata de temas de grande relevância para o ecossistema de […]
In the landscape of public health, few issues have been as thoroughly researched, debated, and legislated as tobacco smoking. Yet, despite decades of public awareness campaigns and overwhelming scientific consensus, millions of people worldwide continue to light up every day. This persistence is a testament to the powerful nature of nicotine addiction and the […]