The LEGO Organization History

The history of the LEGO company begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to start up a business selling his wooden toys door to door in his town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish thoughts, “leg godt, ” which suitable “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system for the purpose of coupling the plastic bricks that would later on become known as LEGO “Automatic Joining Bricks. inches The invention allowed LEGO to produce more diverse and intricate toys.

From there, LEGO expanded their offerings and began to compliment both children. It introduced a line of “Minifigures” in the mid-1970s that enclosed human information with posable arms, and also marketed jewelry sets for the purpose of young girls.

A second expansion more than three decades ago saw the introduction of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, among other well-known themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching models featuring the X-wing mma fighter and PUT Fighter.

Mainly because the company grew, it needed to increase its ability to present new products quickly and successfully. To this end, it appointed management professional Jorgen Vig Knudstorp.

He helped the business cut down on products on hand and reduce creation time. He encouraged the organization to build contact with major toy companies, including Target, Wal-Mart and Toys ‘R’ Us.

He also presented LEGO Recommendations, an online community where fans could put up plans for new Profano sets they will wanted to find produced. This kind of allowed SEGLAR to test the benefit of new strategies and gain feedback before committing to them.

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